Sri Lanka tourism is currently evolving to meet the changing interests of modern travelers. There is a growing focus on eco-tourism and sustainable travel, encouraging visitors to experience nature while protecting the environment. Wellness tourism, including Ayurveda treatments, yoga, and meditation retreats, has also become popular. In addition, adventure tourism such as wildlife safaris, hiking, surfing, and water sports is attracting younger travelers. Cultural and heritage tourism continues to grow, with tourists showing strong interest in local traditions, food, and historical sites. These trends are helping Sri Lanka position itself as a diverse, responsible, and attractive travel destination.
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